I recently listened to a podcast from Content Talks 8 with Carrie Hane Denison who is the Content and Usability Dir. at Balance Interactive - a web development firm. She talks about how to do content strategy on a "shoestring" budget.
When building a website, specificaly creating the content, one must know what is necessary and what is not. Carrie talks about how companies tend to make it more complicated than it really is and encourages her clients to see the bigger picture - that more isn't always better.
For instance, She talks about when a client is creating their FAQ page; Carrie feels creating an FAQ is not necessary because they won't need an enitrely different page devoted for purpose.
Carrie thinks we need "to reframe people's mindset to act like consultants." What I think she means by this is to ask yourself the pertinient questions that are necessary in creating content for your website. What is your audience really looking find, not what you want them to find?
These days it's all about getting into the mindset of your audience, knowing who they are and what they want; once you've established that, content creation flows much more easier.
Check out the podcast for yourself here and let me know your thoughts on how you create content on a budget for your clients!
[photo cred - www.newblood.com/Jeremy Oms]
