So what Is AVEDA?

Until recently, I've only heard of Aveda. Then December '08, I applied for a position at an Aveda salon.

I got a call for an interview the very next day! Hired the next week. It was ok that I had NO clue about what Aveda was, it's products, it's mission, it's purpose...but my new boss assured me that I would be given classes that would give me all the knowledge I would need.

So what is Aveda? Aveda(a-vay-da) is Sanskrit for "all knowledge." It is the Art and Science of Pure Flower and Plant Essences, and was founded in 1978 with the goal of providing beauty industry professionals with high performance, botanically based products that would be better for service providers and their guests, as well as for the planet.

What does that mean? Naturally derived products from hair care, to skin care, and make-up. Aveda only uses plant and flower extracts for the production of all their products. Also, they use plantations throughout the world that are specific to each ingredient used in their products. For example, Cistus from Spain. Cistus ladaniferus, jara in Spanish, is a plant of survival, renewal and rebirth. The Cistus plant flowers once a year, opening a wrinkled, white, five-petaled blossom to the late winter sun for a few short days.

Other ingredients Aveda migrates are Argan from Morocco; Sandalwood; South African Rose Geranium; Bulgarian Rosa and Lavender...just to name a few.

Aveda loves the Earth so much and the need to reduce our environmental footprint in every package they develop. They achieve this by minimizing their packaging, maximizing the use
of post-consumer recycled materials, using materials that can be and are recyclable, and by designing their packaging so that the individual parts can be separated for recycling.

Also tying in with the "save the environment" theme, Aveda has integrated wind energy sources that generates enough wind energy to offset 100% of the electricity used by their primary manufacturing, distribution and headquarters facility in Minnesota, USA.

Wow! So since 1978 Aveda has been in the forefront of natural ingredients used in their products and helping save the Earth by their recyclable packaging and natural resources of energy to produce their product. Oh, did I mention that Aveda also helps support campaigns for Earth Month and Breast Cancer Awareness, donating proceeds of the products that are sold during such campaigns?

So, I am excited to be a part the mission at Aveda and at Spa Bleu - I work there now and I love it! Spa Bleu is in total alignment with Aveda's purpose and mission.

Spa Bleu An Aveda Concept Salon and Spa
South Barrington, IL 847.783.0703
West Dundee, IL 847.426.3656